UX/ UI Design, Product Design, VUI Design, AI, Programming


The aim of this module brief was to create two deliverables, a prototype and a design document. This was an open self-determined brief that encouraged me to use the design skills I have obtained during my time at University.


I went through an in-depth process to come up with a feasible solution to the brief. Firstly, I decided to research the current market by
looking at existing technology, doing idea generation exercises and looking at competitors of my initial concepts. Creating a survey regarding children and technology I sent this out to parents to complete so I could have a better understanding of children’s technology usage. From this survey and competitor research, I was able to find that children are not very familiar with digital assistants and there is a current gap in the market for this type of device. By thinking about the users, their journeys and how they would use the device I was able to develop the features for the parents and the child. Refining the features allowed me to think about the benefits this device would have on the users.


Once my concept was refined, I was then able to think about the development of Ali. I came up with the brand, logo and refined the idea of the alien. I then worked on the Application for the parents. By going through the design process of creating and gathering user feedback I was able to refine the design of the Application and gather user responses to my wireframes. For the Physical device, I needed to consider the technology that would be used, how it would look and how it would work. Using Arduino, 1Sheeld+ and a TFT touchscreen I was able to achieve the physical device I envisioned. I had numerous iterations of the casing for the physical device as I had never done 3D design.

Final solution

Ali the digital learning assistant for children providing education, entertainment and personal assistant for the parents. Combined with companion application the device will be the child’s Alien Ally.

Role: UX Researcher, UI / UX Designer, Product Designer, Programmer, Video Director

Tech & Resources: InDesign, Photoshop, After Effects, Invision, Arduino, 1Sheeld+

Clients: University Project

Date: 2018

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